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The Challenge of the Blurb

Writer: James H. JenkinsJames H. Jenkins

 A novel blurb typically ranges from 150 to 250 words, which is short enough to maintain the reader’s attention while giving just enough information to hook them. The blurb is essentially a sales pitch for your book, so every word should serve a purpose.

The Ideal Length

  • For a back cover blurb: Aim for 150-200 words. This should be a brief, enticing overview without giving away too many details.

  • For an online blurb (e.g., Amazon description): These can be a bit longer, often 200-250 words, because you have more space and readers expect a bit more information.

Blurb Template for New Authors

Think of the blurb in four parts:

  1. Hook (1-2 sentences)

    • Start with a compelling hook that grabs the reader’s attention. It should hint at the main conflict or the unique element of your story.

    • Example: "In a galaxy on the brink of war, one pilot’s desperate gamble could change the fate of millions—or doom them all."

  2. Introduction to the Protagonist(s) (2-3 sentences)

    • Introduce your main character(s) and what they want. Establish the stakes and give readers a sense of what kind of journey they’re about to embark on.

    • Example: "Killian Versad is an ambitious helmsman, navigating the wreckage of his past on the edges of known space. But when a mysterious signal pulls him back into the Dominion, he must confront not only his own demons but a threat unlike any the galaxy has seen before."

  3. Conflict & Stakes (3-4 sentences)

    • Outline the main conflict of the story without giving away spoilers. This section should build tension and intrigue, making readers want to find out what happens next.

    • Example: "With an interstellar war brewing and an enigmatic enemy fleet on the horizon, Killian must rally a fractured crew aboard the Firebrand—a ship barely held together by duct tape and stubborn loyalty. As old alliances crumble, Killian is forced to confront a choice: sacrifice everything for the greater good or risk the lives of those he loves most for a chance at redemption."

  4. Tease the Climax/Call to Action (1-2 sentences)

    • End with a final sentence or two that teases the climax or sets up the main question that will drive readers to open the book.

    • Example: "The fate of the galaxy teeters on a knife’s edge, and time is running out. Will Killian find the strength to defy the odds, or will he be the architect of his own undoing?"


Tips for Writing a Blurb

  • Focus on the main conflict: Readers want to know what’s at stake.

  • Avoid spoilers: Give just enough to intrigue without revealing major plot twists.

  • Write in present tense: This creates a sense of immediacy and excitement.

  • Use evocative language: Make every word count. Choose words that convey the tone of your story (e.g., gritty, mysterious, epic).

  • Test it out: Get feedback from fellow writers or potential readers. If they’re intrigued and want to know more, you’re on the right track.

 
 
 

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About The Author

James H. Jenkins began writing in 1977 as an 11-year-old boy inspired by science fiction roleplaying games, and reading the classic works of "imperial science fiction" authors of the 1950s, and '60s.
 

Since those early days, he has created and continually developed a vast setting of his own daring characters, alien worlds and exotic adventures, which he now shares with his growing number of dedicated fans.

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